It’s time for wine to take a look outside of it’s lane if we want to connect to consumers DtC and reignite growth…

In this piece co-authored with OC&C Strategy Consultants I take a look at the Golden rules for digital marketing success

The Duckhorn take private shows a welcome sign of life in the Napa Valley

But taking a look at NAPA’s last public filings what should we expect to see for the newly private Duckhorn in the coming year?

Sometimes it takes getting out of our day to day comfort zone to see the category through our consumer’s eyes

Every marketeer you have ever met has an opinion on this one…

…so what does the data say about when the right time really is for the 2nd sale in wine?